In 2011, in an effort to add social networking features to Etsy, the company implemented features that allowed users to search other users' buying histories and to trace their purchasing transactions. Etsy thought this feature would allow Etsy users to connect to individuals with similar buying and/or selling histories and an automatic opt-in was applied to all users without the attainment of prior permission. Users of the service raised concerns over the feature's violation of privacy rights, but an official response was not released by the company.[101]

Velvet guestbooks. Paper bow-ties. Raw stone cufflinks. “Unexpected materials are a clever way to really draw friends and family into your celebration,” says Dayna. Keep guests guessing with a range of surface textures and finishes in unanticipated presentations—like this custom leather bouquet wrap, which serves as the ultimate rugged complement to any romantic flower arrangement. Tactile details that beg for a closer look (and maybe even a hands-on touch) encourage attendees to stay engaged in the moment—because there’s nothing wrong with snapping a picture, but some things are best experienced IRL.

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[Lyrics] Well butter my butt and call me a biscuit, you're lookin' better than a barbecued brisket. You're the cream of the crop and the salt of the earth so we're all celebratin' the day of your birth. You can charm the dew off the honeysuckle when folks are feelin' blue, you can make 'em chuckle. We'll be fancy prancin' until the chickens roost, until the cows are home and all the varmints have vamoosed. Now we feel plum tuckered from having so much fun, So you can stick a fork in us - it's lookin' like we're done. [Message] Happy Birthday
Whether you use our print option or send your greeting online​, our gallery of Birthday Cards offers a wide variety of styles and designs, including many that let you insert a favorite photo, and you can access the Stickers Menu for multiple categories of fun images to add to your project. We provide texts you can send as they are, or you can customize them to include your own thoughts or a shared memory. Keep the font we chose or opt for one of thirty-six available fonts in thirty color choices.
We downloaded the available Mac greeting card programs – there are only six we could find that keep their software up to date and seemed safe to download – and tested them over the course of several weeks. In total, we spent about 40 hours designing cards and playing with the programs’ features so we could make well-informed comparisons between them. We created some event and holiday cards from scratch and with the provided templates. In each program, we also made invitations to a summer ice cream party to see if the software could help us make the designs we had in our heads a reality.
In March 2011, Etsy "introduced a Facebook-style social networking system called People Search...to help buyers and sellers connect with each other and become friends". By doing so, Etsy made any past purchase with feedback easily searchable, which caused many complaints. Etsy then made changes to the site to better guard information regarding users' purchases.[68]

The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.

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