Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.

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In July 2008, Rob Kalin ceded the position of CEO to Maria Thomas.[61] Some longtime Etsy employees left the company in August 2008, including founders Haim Schoppik and Chris Maguire.[62] In September 2008, Etsy hired Chad Dickerson, who formerly worked at Yahoo!, as Chief Technology Officer.[63] The company acknowledged concerns about vendors selling other people's work as their own.[64]
Kids are all about their birthdays, and we have hundreds of birthday cards for kids, including age-specific cards and featuring favorite licensed characters from Disney, Star Wars, My Little Pony, Spider-Man and many more. You'll even find twins birthday cards for those lucky enough to share a birthdate. If you're throwing a birthday party, use our fill-in-the-blank birthday invitations for quick, affordable invites.
Never again will partygoers accidentally leave their favors behind when they head home at the end of the night. “This year, brides and grooms are sending guests away with gifts thoughtfully selected to be utilized and enjoyed in their everyday lives,” says Dayna. Because in an age of increasing attention to clutter (thank you, Marie Kondo), functional is the name of the game, and the most popular picks of the moment are the ones designed to be put to use—or even consumed, like these petite, personalized servings of coffee and honey. 

Think about the product that you are selling. Put together a product development plan that shows how versatile your idea is. Can it grow? Does that product spawn other products or idea that can potentially sell? While simply making some cards and putting them up for sale might prove successful, you will likely need more than the initial product. A product development plan will help take out the guesswork of how to make products that sell.

The programs we tested range in price from $10 to $50. Our favorite greeting card software for Mac landed near the bottom of that price range at $13 and has the best selection of templates and graphics. Some of the $40 programs have better sharing options and editing tools, but if you don’t need thousands of templates, we suggest checking out the low-cost software we tested.


Find birthday cards for mom, dad, sisters, spouses, sons-in-law, nieces and so many other relationships. Any card will let the birthday boy or girl know you're thinking of them. Even if you live hundreds of miles away, try our Sign & Send service to have a handwritten signature added to any birthday card and mailed for you. If you need a little inspiration to get started, read some tips from Hallmark writers for what to say in a birthday card.
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