As not answering his stack of correspondence appeared impolite, the London socialite decided to speed up the task by enlisting his friend, artist J.C. Horsley, to design a festive card with a fill-in-the-blank salutation in 1843. The first-ever Christmas card soon inspired copycats, with holiday greetings taking off both in Britain and the United States by the end of the century.
Social media is a great place to get the word out about your handmade cards. Whether it's Pinterest, Facebook, Instagram, or another outlet, you have a tremendous opportunity to reach a wide group of people the world over. Look for Facebook sales groups, which are groups that allow selling to members. Some groups do not allow selling and you will risk coming over as spammy if you post in these groups without permission. Do a search on Facebook for Etsy groups. There are plenty to choose from. Instagram can also be a great place to show your work, just make sure that the link in your profile is to your store.
Keep in mind that there are already many handmade greetings cards available. To be really successful, you need to offer something a little different. In many areas, the market is swamped with handmade cards. An example of a niche is a "green" handmade card business where all products used are recycled, sustainably sourced, or some portion of proceeds benefit ecology projects around the world. When you are thinking about a niche, a great place to start is to think about the things that inspire you or make you smile.
Shortly after the IPO in 2015, a group of investors filed a class action lawsuit against Etsy claiming fraud. The suit claimed that Etsy's CEO and officers failed to disclose numerous problems with the site which could affect the stock price, among them that "more than 5 percent of all merchandise for sale on Etsy’s website may be either counterfeit or constitute trademark or copyright infringement” and that “brands are increasingly pursuing sellers on Etsy for trademark or copyright infringement, jeopardizing listing fees and commissions." The suit also claimed that Etsy management knew of the rampant trademark and copyright infringement but did little to stop it, and in fact worked to hide this information from potential investors.
Thank you so much for this resource! I used it to download a bunch of great images that we have put on custom olive oil labels and big canvas shopping bags that have ironed on images. Each person/family will get a bottle and bag that coordinate, but no two are alike. We did the olive oil through The Olive Oil Source. This is what we are giving this year as our homemade gift! (We will add some spiced nuts too because our family would kill us if we skipped them.) I just cannot get over how awesome the feed is, but I do have one piece of advice (learned the hard way): Leave it open in a tab as you go through and download, so that you can pick up where you left off. I stopped after about 75 pages, but when I wanted to venture back I had to leap frog about 8 pages at a time.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.