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If you are going to cover a range of cards and styles you will have a range of target markets and you will market-specific groups of cards to the relevant target market. Knowing your target market also helps you with marketing. If you know who this demographic is, you are much more likely to be able to reach out to them directly with your marketing efforts.
This card has optional greetings: Merry Christmas!, Season's Greetings!, Happy Holidays!, Happy Christmas!, Happy New Year!, Have an Ice Day!, Thank You!, Celebrate!, Happy Solstice!, Happy Birthday!, Happy Belated Birthday!, Happy Anniversary!, Happy Valentine's Day!, I Love You!, Get Well Soon!, Congratulations!, You're Invited!, Come to the Party!, Just Saying Hi!, Thinking of You!, [No Caption]
Keep in mind that there are already many handmade greetings cards available. To be really successful, you need to offer something a little different. In many areas, the market is swamped with handmade cards. An example of a niche is a "green" handmade card business where all products used are recycled, sustainably sourced, or some portion of proceeds benefit ecology projects around the world. When you are thinking about a niche, a great place to start is to think about the things that inspire you or make you smile.
Never again will partygoers accidentally leave their favors behind when they head home at the end of the night. “This year, brides and grooms are sending guests away with gifts thoughtfully selected to be utilized and enjoyed in their everyday lives,” says Dayna. Because in an age of increasing attention to clutter (thank you, Marie Kondo), functional is the name of the game, and the most popular picks of the moment are the ones designed to be put to use—or even consumed, like these petite, personalized servings of coffee and honey.
Still, if you prefer to use your own photos and images and want to create quarter- or half-fold cards, Greeting Box may be a good fit. Since Greeting Box doesn’t have photo editing tools, you need to use another application, such as Apple’s Photos, to correct red-eye and crop images before you upload them. Once the images are in the software, you can only drag, layer, rotate and reverse them. There’s also a transparency option, but compared to Hallmark Card Studio’s design suite, which includes more effects and filters, Greeting Box’s tools are very basic. This program’s biggest benefit is its price – it only costs $9.99. Other greeting cards programs cost between $40.00 and $50.00. Our best pick, Canva, is a subscription service with a fee that, over time, can make it cost even more. While Canva has a limited free version, it can be frustrating to only have access to some of the features and graphics, and Greeting Box gives you full access with your initial download. Also, you can order more clip art directly from Greeting Box for a few extra dollars.