Marketing and promoting the business, creating new designs, sourcing products, and administration are the other aspects of running a business that will eat into the time available. You will need to allow for over half your time to be spent on the business side of things. You will also need to think about how you will handle the business if you decide to take a vacation, if you get ill, or managing extremely busy periods. This is why good planning is essential. It will help you avoid any nasty surprises later on.
In 2011, in an effort to add social networking features to Etsy, the company implemented features that allowed users to search other users' buying histories and to trace their purchasing transactions. Etsy thought this feature would allow Etsy users to connect to individuals with similar buying and/or selling histories and an automatic opt-in was applied to all users without the attainment of prior permission. Users of the service raised concerns over the feature's violation of privacy rights, but an official response was not released by the company.
One of our favorite games to play, giddy in our seats, while awaiting a bride’s first steps down the aisle is “guess the veil.” And if last year was all about glittery, jazzed-up versions that can affectionately be described as “extra,” this year brides are switching things up yet again, often opting to forgo veils entirely. “Brides are turning traditionalism on its head—literally—and rethinking the classic veil with showstopping modern alternatives,” says Dayna. From bridal hats to feathered headpieces, there’s a fresh head-topper for every bridal style.
As with editing tools, Macs have built-in sharing features you can access through your Apple account. When you save a file to your computer, you can use Finder to connect to social media or iCloud and share your projects from there. Because of this, most Mac greeting card applications don’t include features that let you share your finished cards to social media directly from the software.
Keep in mind that there are already many handmade greetings cards available. To be really successful, you need to offer something a little different. In many areas, the market is swamped with handmade cards. An example of a niche is a "green" handmade card business where all products used are recycled, sustainably sourced, or some portion of proceeds benefit ecology projects around the world. When you are thinking about a niche, a great place to start is to think about the things that inspire you or make you smile.
Before starting a handmade card business that uses artwork from another designer, be it in a stamp form or ready printed, check whether this artwork comes with a commercial use license or if you have to pay for the licensed image (once or every time it's used)? If you do have to pay for the image, make sure that cost gets factored into your pricing formula as you determine the per-unit cost of your cards.