What sets you apart from all the other card making businesses out there? How will you stand out? If you take a look at the successful handmade card sellers on websites such as Etsy, you will see that very often they sell into a tightly defined niche. This is useful in a crowded market. If you are worried about competing in a very general market, take a look and see if there is a niche you can break into. This can be what makes you unique, and set you up as one of the only businesses catering to that segment.
Call her clairvoyant, but last year Dayna predicted statement sleeves would take the bridal fashion world by puffy, voluminous storm in 2019—and all signs point to an accurate forecast. But before you start conjuring up visions of rigid, restrictive Victorian getups, think again—these sleeves are loose, flowy, and thanks to sheer fabrics and patterned lace cutouts, even downright sexy. Dayna’s top picks for a “glamorous, romantic, and completely Insta-worthy” long-sleeved look? Retro bell sleeves and—wait for it—an effortless silk bridal caftan.