In an interview in August 2013, CEO Chad Dickerson emphasized the importance of human interaction and meaning from creativity in regard to his perspective on Etsy. Dickerson described the website as "a platform that provides meaning to people, and an opportunity to validate their art, their craft", and after spending time with Etsy users, Dickerson learned that "all commerce is about real human interaction". Dickerson also provided a summation of Etsy that is a further reflection of the company's relationship- and meaning-based ethos: "At the end of every transaction, you get something real from a real person. There is an existential satisfaction to that."[90]
Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.
“As the world becomes increasingly eco-conscious, couples are choosing stylish and sustainable solutions for their weddings,” says Dayna. “Incorporating biodegradable floral confetti, vintage decor and even reusable straws are just a few ways to bring earth-friendly values into your big day.” And going green doesn’t have to mean skimping on personalized details. Case in point: this super customizable (and thoroughly charming) cake topper made from recycled cardstock.
In April 2012, a newspaper article about Etsy covered its fraud detection efforts;[78] Etsy had been criticized in the past for inconsistently applying its rules about items having to be handmade.[79] Later in April 2012, the writer of Regretsy, a popular blog, did independent research into a specific featured vendor, Ecologica Malibu, and found evidence to accuse the vendor of being a reseller, which would be against the Etsy Terms of Service.[80] The vendor asserted that it was in line with the Terms of Service, stating that the shop had simply failed to identify itself as a "collective" that included the work of several individuals, and many Etsy community members posted on the Etsy forum expressing unhappiness with the action (or lack of action) taken by Etsy.[81] As of June 2012, the vendor's account is no longer active on Etsy.[82]
Good news for all engaged Friends fanatics: “Over the last few years, ‘90s trends have resurfaced in both the fashion and home decor realms, and now they’re taking hold for weddings,” says Dayna. Think classic slip dresses, dazzling rhinestone accessories, reception-ready fanny packs, and—a nod to everyone’s favorite old-school hair clip—a butterfly-adorned bridal headpiece. So whether you were rooting for Ross and Rachel from the get-go (they were on a break!), or more invested in Monica and Chandler’s covert affair, celebrate your own love story surrounded by a slew of throwback touches straight out of Central Perk.
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