Etsy is an e-commerce website (etsy.com) focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. These items fall under a wide range of categories, including art, photography, clothing, jewelry, food, bath and beauty, quilts, knick-knacks, and toys. Many sellers also sell craft supplies such as beads, wire, and jewelry-making tools. All vintage items must be at least 20 years old. The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of US$0.20 per item.
When a buyer views a product, they can choose to view the positive percentage feedback of each seller to determine the reliability of the shop. Once a buyer finds a product they would like to buy, they click "Add to Cart", and that product is added to their virtual "Shopping Cart". The buyer may then either continue shopping, or purchase the selected item. In order to purchase items, buyers do not have to have an account with Etsy, and can instead register with a Facebook or Google account.
Canva is the best place to design greeting cards if you have a Mac, but you can also use it to create hundreds of other projects, including business cards, flyers, book covers and infographics. In addition to being stylish, Canva’s images are high quality – you can move them around and resize them to fit your design without causing pixilation or creating jagged edges. And if you can’t find the right graphic in its huge library or you want to share a personal photo, you can upload your own. However, Canva is missing some basic photo editing tools, including a cropping tool and a red-eye remover, so you need to edit your images before you upload them. Also, it doesn’t have templates for traditional multi-fold cards like those you find in stores. Instead, it has templates to create flat, postcard-style cards. Another potential drawback is Canva is a subscription service. However, it’s easy to cancel your membership, so depending on the scope of your projects, it can end up costing less than some of the other programs we tested. There is also a decent free version, though it includes limited access to graphics. The service’s excellent support pages make it easy to figure out which membership is right for you or your business – its support information is searchable and detailed.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.