On Oct 1, 2013, Etsy changed its policy to allow sellers to outsource production to third parties and factories and to use shipping or fulfillment services.[105] The new rules allow products to be labeled "handmade" as long as the original idea for that item — or its "authorship" as C.E.O. Dickerson says — comes from its respective seller. Further, the policy changes allow Etsy businesses to hire as many employees as they deem necessary (including workers in different locations) and allow sellers to ship orders via third-party couriers rather than the post office.[106]
Whether you use our print option or send your greeting online​, our gallery of Birthday Cards offers a wide variety of styles and designs, including many that let you insert a favorite photo, and you can access the Stickers Menu for multiple categories of fun images to add to your project. We provide texts you can send as they are, or you can customize them to include your own thoughts or a shared memory. Keep the font we chose or opt for one of thirty-six available fonts in thirty color choices.
While it’s convenient to be able to find, upload, edit and incorporate images into your designs all in one space, none of the programs we reviewed have the full package of tools we looked for. As such, if you’re a dedicated Mac user, we recommend choosing greeting card design software based on the quality and style of its graphics rather than on its photo editing tools. If you also have a PC, you can check out our reviews of the best Windows-compatible greeting card programs, which have a better balance of editing tools and graphics.
If you are going to cover a range of cards and styles you will have a range of target markets and you will market-specific groups of cards to the relevant target market. Knowing your target market also helps you with marketing. If you know who this demographic is, you are much more likely to be able to reach out to them directly with your marketing efforts.

Etsy is an e-commerce website (etsy.com) focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. These items fall under a wide range of categories, including art, photography, clothing, jewelry, food, bath and beauty, quilts, knick-knacks, and toys. Many sellers also sell craft supplies such as beads, wire, and jewelry-making tools. All vintage items must be at least 20 years old.[2] The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of US$0.20 per item.[3]
In July 2008, Rob Kalin ceded the position of CEO to Maria Thomas.[61] Some longtime Etsy employees left the company in August 2008, including founders Haim Schoppik and Chris Maguire.[62] In September 2008, Etsy hired Chad Dickerson, who formerly worked at Yahoo!, as Chief Technology Officer.[63] The company acknowledged concerns about vendors selling other people's work as their own.[64]

Much of the information we learn from investigations can’t be shared with the larger community out of respect for the privacy of the seller being investigated, so there is a natural divergence between what the community sees when they report a seller and what we see as we go deeper on the case. … [T]here are times when available public evidence suggests that a violation of our policy is clear, and our investigations find that it’s actually not the case.[103]
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