If you are going to cover a range of cards and styles you will have a range of target markets and you will market-specific groups of cards to the relevant target market. Knowing your target market also helps you with marketing. If you know who this demographic is, you are much more likely to be able to reach out to them directly with your marketing efforts.


Find birthday cards for mom, dad, sisters, spouses, sons-in-law, nieces and so many other relationships. Any card will let the birthday boy or girl know you're thinking of them. Even if you live hundreds of miles away, try our Sign & Send service to have a handwritten signature added to any birthday card and mailed for you. If you need a little inspiration to get started, read some tips from Hallmark writers for what to say in a birthday card.
Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.

In 2014, Etsy garnered a revenue of US$195.6 million, but registered a net loss of US$15.2 million. The platform generates revenue primarily from three streams: its Marketplace revenue includes a fee of [8] 5% of final sale value, which an Etsy seller pays for each completed transaction, on top of a listing fee of 20 cents per item; Seller Services, Etsy's fastest growing revenue stream, includes fees for services such as "Promoted Listings", payment processing, and purchases of shipping labels through the platform; while Other revenue includes fees received from third-party payment processors.[9]
On March 3, 2015, Etsy announced that it had filed for a $100 million USD IPO.[6][72] As of 2015, Etsy generated transactions worth US$1.93 billion on its platform, which has 54 million members.[73] Etsy went public on April 16, 2015. The company's valuation was $1.8 billion and raised $237 million in IPO proceeds.[74] Less than a month later, Etsy stock dropped more than 8%. The stock closed at $30 on its first day of trading on April 16 and dropped down to $20.32 as of May 11.[75]
Cover Verse: My Beautiful Friend Inside Verse: From the time you were born to this moment today, From the nice things you do to the warm things you say... From the smiles that you share and the help that you give, To the genuine joy in the life that you live... From inside to outside, your beauty shines through, And you make the world better by just being you. Happy Birthday
Cover Verse: There are in the end three things that last: faith, hope, and love, and the greatest of these is love. 1 Corinthians 13:13 Inside Verse: Though your heart must hold deep sadness right now, may it also hold the blessings of the love that will always be a part of you... Praying that God will comfort your heart, uplift your spirit, and carry you through this time of sadness.
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